Our upcoming book titled Hue, Chroma, and Poison Dart Frogs: How Color Changes Everything reveals how thoughtful use of color does more than create visual impact—it sparks societal transformation. Through interviews with global experts across fields such as architecture, film, ecology, and fashion, the book uncovers color’s power to advocate for justice, foster connection, and fuel innovation. From its role in climate change and economic growth to crimesolving and cancer research, color proves essential to progress. In the book, experts share their color methodologies and secrets for global change.